About Us

ABOUT US

Unlock Hotel Success with Expert Consulting

At JCB Consulting, we are hospitality consulting experts dedicated to unlocking excellence in hospitality. With over 30 years of industry experience and a proven track record of success, we specialize in providing expert guidance to property owners looking to elevate their hotel operations.

Our founder has worked with some of the most recognized brands in the industry, including Marriott, IHG, Hilton, and Choice Hotels International. Together with a team of seasoned hotel operators, we bring unmatched expertise in opening and renovating hotels, always delivering projects on time and under budget.

Our team stays updated with industry best practices through organizations like Asian American Hotel Owners Association

Learn more about how we assist hotels in achieving operational excellence on our Services page.

hospitality consulting experts

Beth Scherer
Founder

Maximize Your Property’s Potential

At JCB Consulting, we believe that every property has the potential for greatness. Our mission is to partner with hotel owners to maximize performance, enhance guest experiences, and achieve sustainable success.

Our comprehensive services include:

  • Assisting with hotel openings and renovations
  • Budgeting and revenue management strategies
  • Sales and marketing optimization
  • Human resources
  • Streamlining daily operations
  • Improving guest satisfaction scores
  • Navigating Property Improvement Plans (PIPs)

What Sets JCB Consulting Apart

At JCB Consulting, we go beyond traditional hospitality consulting by aligning your business goals with proven strategies in operations, development, and team performance. Our personalized, hands-on approach helps clients across Boston and beyond create memorable guest experiences while improving profitability and long-term growth. Whether you’re a boutique property or a large-scale hospitality group, we bring practical insights that make a measurable difference.